Traverse City, MI (January 30, 2012)--The Traverse City Area Chamber of Commerce and MyNorth Media announced today their partnership to place a gorgeous, effective and multi-media recruiting/relocation tool, Traverse City Region Careers, in the hands of Northern Michigan businesses, their potential employees and businesses considering a move to this region. Traverse City Region Careers combines MyNorth Media’s experience with the Traverse City Chamber’s connections, resulting in a leading multi-media presentation designed to brand this region competitively that meets the opportunities in our business community and beyond. In addition, Traverse City Region Careers offers the kind of engaging, impressive recruitment profiles from the region’s employers that top-notch talent will pay attention to.
“Employers from every sector of the Northern Michigan economy have expressed the need, to both MyNorth Media and the Traverse City Chamber, for a true recruiting tool that accurately, and competitively positions this region to prospective employees and their families,” says Douglas R. Luciani, President & CEO Traverse City Area Chamber of Commerce. “In addition, we have heard loud and clear that we need to find a way to put opportunities in front of not just potential recruits, but their spouses as well.” TCR Careers does all those things and more.
Produced by the same award-winning staff that creates Traverse, Northern Michigan’s Magazine and MyNorth Media videos, Traverse City Region Careers will focus on employment opportunities and business relocation, attracting the best talent to our region and to participating companies.
“Traverse City Region Careers provides recruits and businesses considering a move to our area with a window into our alluring lifestyle, the sophisticated cultural activity and the winning landscape,” says Deborah Wyatt Fellows, founder of Traverse Magazine and CEO of MyNorth Media. “It engages the emotions through gorgeous photos, embedded video and more. But like any good publication, it is also packed with calls to action, including contacts integrated into every section, providing easy ways for a potential recruit to find out more.”
Working together with key business leadership in health care, manufacturing, technology and the service industry, Traverse City Region Careers presents a formidable reflection of Northern Michigan’s business opportunity through its Working @ profiles. These 8-page and 4-page profiles of participating businesses include intact sections with a cover, CEO letter, company highlights, employee interviews, embedded video—anything a business would like to include to tell the story of what makes them an attractive prospect for employees. And, of course, their spouses.
“Both our offices have been buzzing with excited anticipation about what Traverse City Region Careers could mean to the growth and success of Northern Michigan’s business," says Luciani.
“We are actively talking with Northern Michigan’s manufacturing, health care, engineering and service industry leadership,” says Fellows. “Traverse City Region Careers will place Northern Michigan’s spectacular life and employment opportunities in front of the people and businesses that will help shape the exciting future of our region.”
To find out more about participating in Traverse City Region Careers, businesses should contact Jeff Hale, MyNorth Media account executive at 231-941-5283 or by email.