For more than 30 years, MyNorth Media has been putting Northern Michigan—its places, its people and its businesses—on the map for people who love Up North.
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Traverse, Northern Michigan’s Magazine, Northern Home & Cottage and the MyNorth Vacation Guide have loyal readers in Northern Michigan and throughout the country who pay to receive them every month. Two flagship publications, Northern Home & Cottage and MyNorth Vacation Guides, as well as our eight special publications, have additional distribution including targeted mailings and newspaper insertions in select zip codes in Chicago, Grand Rapids, Ann Arbor and Oakland County/Metro Detroit and select retail locations throughout Northern Michigan. Digital versions of our special publications can be viewed on our Guides and Resources page.
Click below to download the 2013 MyNorth Media Flagship Publications Media Kits
Special publications include (click to get PDFs of Media Kits for these print publications):
MyNorth.com has between 50,000 (average) and 80,000 visitors (summer average) every month—from Northern Michigan, every state and 191 countries—who come for only one reason: To get information about Northern Michigan. MyNorth.com offers opportunities for display advertising, video marketing as well as directory listings for restaurants, hotels, home services, weddings, shopping and more.
Our four monthly e-newsletters have between 45,000 and 50,000 subscribers. These e-newsletters go to people who have requested to receive information in ther Inbox about Northern Michigan food and wine, getting outdoors, travel information and deals and home services and style. Our Kids Up North e-newsletter has a targeted audience of 2,000+.
Online, high definition video is becoming one of the most effective marketing vehicles available to business and MyNorth Media is at the forefront of this marketing trend in Northern Michigan. MyNorth Media brings the same high definition quality to our client videos as we do to the more than 300 high definition editorial videos on MyNorth.com. Clients can choose from the lower cost, one-minute Video Postcards featuring music and images to professional educational videos, facility tours and television commercials. To view the videos pictured above, go to Primitive Images, Lavender Fields, The Music House and the Sleeping Bear Heritage Trail.
MyNorth Media has worked with more than 80 clients to produce outstanding websites that succeed in both form and function. We work side-by-side with our clients every step of the way, whether the goal is branding, lead generation, e-commerce or all of three and more combined. And we are committed to putting the power of the web into our clients' own hands so that they get the most out of their websites as outstanding marketing and revenue generating tools. To view the websites pictured above, go to Grand Traverse Regional Land Conservancy, Schmidt Rogers Management, Surgical Associates and The Park Place Hotel.
MyNorth Media has many additional services to help Northern Michigan businesses reach our audience, including:
The committed staff of MyNorth Media wakes up every day to make it easy for people everywhere to connect to Northern Michigan and for businesses to connect to customers. Why?
In the last 12 months:
Our job, every day, is to help businesses achieve their goals by working side-by-side to create marketing campaigns that work seamlessly together across many different mediums. Our sales staff works closely with clients to make print, online, video, web and more work together effectively, but also to make it an easy, engaging and exciting process. No matter what medium a business is telling its story in, we know how to make it compelling and get it in front of people with a passion for Northern Michigan and the resources to become excellent customers.
Deborah Fellows – Sales Director
Drew Warner – Account Executive: Website design & development, web solutions
Jeff Hale – Account Executive: High Definition Video and special print products such as Medical Insider and the Giving Guide
Ann Gatrell - Account Executive: Print, online display & directories, e-newsletters
Jill Hayes - Account Executive: Print, online display & directories, e-newsletters
Amy Joslin - Account Executive: Print, online display & directories, e-newsletters
Candace Morse- Account Executive: Print, online display & directories, e-newsletters
Lisa Gillespie - Account Executive: Print, online display & directories, e-newsletters
Cynthia Ludka - Account Executive: Print, online display & directories, e-newsletters
Mechanical and print specifications are included in the 2012 Media Kit downloads above.