Northern Michigan News: The Wall Street Journal picks up the case of whether Matt and Keegan Myers can declare the M-22 logo their own intellectual property.
Here's an excerpt from the story.
BY MATTHEW DOLAN
TRAVERSE CITY, Mich.—Matt and Keegan Myers built their apparel company on the idea that Michigan's scenic State Highway M-22 isn't just a road, but a way of life.
But the brothers insist it is also their intellectual property. Now they are scrambling to hold on to it.
The Myers brothers grew up along the northern shore of Lake Michigan where the outdoor lifestyle attracts thousands of vacationers each summer.
Almost 10 years ago, the brothers had a novel idea: to trademark the sign for the area's main highway, M-22, as a logo and expand their niche kite-boarding business into a ...
Learn more about Matt and Keegan Myers and their M-22 brand; click on MyNorth.com's articles below: