5 Ways to Keep Selling to Summer Customers Through The Holidays for Northern Michigan Businesses

Northern Michigan is swelling with summer guests and Northern Michigan businesses are often wondering how to turn that traffic into strong holiday sales. MyNorth Media shares five ideas that will help your business propel your summer customer relationships into holiday season sales momentum. Here are five things to start before September 1st to set the groundwork for a stellar holiday season and reach your summer customers when they return home.

1. Hire an employee who sells for you 24/7.

Build an online store for the holiday season so your customers can buy from you wherever they live. Our research indicates that shoppers start to browse gifts online as early as the week before Halloween. So you’ll want to act now to make sure your site is ready early.

MyNorth Media has an online store for every level of need whether you’re selling a few products or have hundreds of SKUs. Contact your MyNorth Media website development account executive, Jonathan Campbell, for information.

2. Be where 270,000 visitors gather.

In the last year, more than 270,000 visitors came to MyNorth.com from all 50 states. For many travelers, MyNorth.com is their winter home Up North, a virtual connection to Traverse City, Petoskey, Charlevoix, Mackinac Island and all the places they love Up North. Now is the time to plan for your MyNorth.com and email newsletter advertising. Here: are several ways to advertise your products on MyNorth.com:

•    MyNorth box, banner and skyscraper ads (secure your plans early, we often sell out!)•    Marketplace ads on MyNorth
•    Text ads in MyNorth newsletters: Getting Up North, Food & Wine, Northern Home & Cottage Style, Outdoors
•    MyNorth videos (Contact account executive Jeff Hale for more information on videos)jhale@traversemagazine.com
•    MyNorth dedicated email blasts to our entire subscriber list

3. Move your store to our online mall.

Shop, shop, shop. People love to shop online and they especially love to shop from stores in their favorite place—Northern Michigan. Secure your place in MyNorth’s Northern Michigan Shopping Directory, the online mall for people wanting to shop stores from Traverse City and all over Northern Michigan. It is a very easy process to post your products here. Ask your account executive for more information (see contact list below).

4. Take your print ads digital.

MyNorth Holidays, a print publication mailed directly to Northern Michigan shoppers is also available as a digital publication on MyNorth.com. Print advertisers are included in the digital version at no additional charge and when your ad goes digital, your web address is automatically live. Schedule your MyNorth Holidays advertisement and be sure to include your website URL in the ad so that shoppers viewing the digital issue online can simply click through to your site.

5. Use your email address file like a rubber band.

When you collect email addresses from summer customers, it acts like a rubber band bringing them back to you. You can send them updates on sales, new items and how to buy your products online during the holiday season. A simple clipboard on the counter will capture customers with little effort. A suggestion as people are signing a credit card receipt will improve your numbers exponentially. Once you have email addresses, you can update your customers using the MyNorth.com’s Community’s email features. It’s easy, and it’s free.

6. Take full advantage of an easy (and free!) promotion tool.

Here’s a bonus idea because we always like to give you a little more than you expected! Keep a blog of your store’s updates on MyNorth.com’s Community. When you offer a new product line or have a story to tell from your customers, share it with the MyNorth Community. Re-use content you’re developing for flyers and advertisements. Again, using the features and tools in the MyNorth.com Community is free and it is a great way to reach people with a passion for all things Northern Michigan.

Contact MyNorth Media Account Executives:

Amy Joslin
Ann Gatrell
Candace Morse
Cyndi Ludka
Jill Hayes
Jim Driver
Lisa Gillespie 231-838-6948

Jeff Hale
Jonathan Campbell
web design231-941-3102

Don’t know who your account executive is? Contact Jan Chapman, Advertising Director 231-941-6538.