Lifestyle Brand Lakes and Grapes Opening Store in Traverse City

The new Northern Michigan lifestyle brand Lakes and Grapes is opening its first full-scale retail store in Traverse City. 

A grand opening event will be held Friday, May 3 from 5–9 p.m. (441 E. Front St. next door to Peace, Love & Little Donuts). Visitors will get a first look at the Lakes and Grapes spring collection and​ have the opportunity to shop apparel inspired by the adventures and lifestyle of Northern Michigan. The evening will be celebrated with special discounts, giveaways, featured wine and more!

Lakes and Grapes launched their first line of apparel on July 11, 2018. Within the collection, you’ll find an array of men’s and women’s wear including short-sleeve shirts, long-sleeve shirts, tank tops, sweatshirts, jackets, hats, stickers and more. In addition to the collection, Lakes and Grapes launched a ​Rosé by the Bay​ line of apparel for people who celebrate Traverse City’s local wine and natural beauty, in and out of the vineyard. ​Rosé by the Bay represents a collection of clothing that can comfortably brave any casual atmosphere: from the beach to the winery. It’s weekend wear, ros​é style.

Abby Clear, the founder and creative force behind the brand is a Traverse City native and a supporter of the area’s wine, tourism and business industries. Clear’s goal for Lakes and Grapes is to incorporate the Traverse City lifestyle into a brand that reflects the qualities of classic Lakes and Grapes living: optimism, community, adventure and infinite possibilities.

Outside of Lakes and Grapes, Clear owns a social first marketing agency, ​Clear Creative Agency,​ and founded Traverse City’s ​Women of Wine​ networking group for women to connect and collaborate in the wine, beer, spirits and hospitality industries. Clear is proud to celebrate all that the region’s vintners and growers bring to our lifestyle, economy and culinary pleasures and believes that “life is simply better at the lake, surrounded by grapes.”